Blue Bell releases new flavor based on St. Louis dessert: Gooey Butter Cake
Blue Bell is bringing a taste of St. Louis to Texas with a new ice cream flavor.
Gooey Butter Cake, inspired by the treat from the famous Missouri city, is now available in stores. The flavor features Blue Bell's Cake Batter Ice Cream, a cream cheese swirl and pieces of gooey butter cake.
The limited-time ice cream's release comes as Blue Bell expands into St. Louis and surrounding cities.
“Our ice cream is a great introduction if you have not tasted a gooey butter cake," Carl Breed, sales and marketing vice president, said in a statement. "There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”
The new flavor is available in both half-gallon and pint sizes, and it's unclear how long the ice cream will stay on shelves.
Previously released Blue Bell flavors
Here are some other new flavors Blue Bell has released in the past year:
- Cinnamon Twist in January 2024
- Dr Pepper Float in May 2023
- Java Jolt in June 2023
- Monster Cookie Dough in July 2023